Practical Salesforce Marketing Cloud Account Engagement from a Salesforce Partner
Get Marketing Cloud Account Engagement from a team that does this every day. We work with B2B teams using or adopting Account Engagement, the platform formerly called Pardot, with deep, hands-on expertise across lead scoring, lead grading, and Engagement Studio. The Mercury Collective gives you certified Salesforce experts as a dedicated team at a fraction of the cost of a full-time hire, on flexible monthly plans with no long-term contracts, so you get senior-level Salesforce expertise without hiring full time.
Certified Account Engagement experts. Hands-on lead scoring and lead grading work. Engagement Studio done right the first time.
Where Account Engagement Projects Usually Get Stuck
Getting Account Engagement right is harder than it looks. Without scoring and nurture, good leads go cold before sales follows up. When that happens, momentum stalls and your team ends up working around Salesforce instead of with it.
Leads Slip Through
Without scoring and nurture, good leads go cold before sales follows up. Until it's addressed, your team keeps working around the platform instead of with it.
Sales and Marketing Misaligned
Marketing passes leads sales doesn't trust, and no one agrees on what 'qualified' means. Left alone, it quietly costs you time and momentum every week.
Manual Follow-Up
Every nurture email is sent by hand instead of running automatically. Until it's addressed, your team keeps working around the platform instead of with it.
A Clear Account Engagement Assessment Before Any Work Begins
Every engagement starts with a focused Account Engagement assessment. We examine six critical areas of your current setup, surface the gaps and quick wins, and build a practical plan you can act on. No guesswork and no generic checklists—just a roadmap tailored to your org. Here's what we cover:
We define your scoring, grading, and prospect lifecycle so Account Engagement reflects how you actually qualify leads. You stay in the loop at every step, with no surprises.
2
Build Automation
Our team builds Engagement Studio nurtures, forms, and the Salesforce sync, then tests lead flow end to end. Everything is documented so you always know where things stand.
3
Align & Optimize
We connect campaigns to reporting and tune scoring so sales and marketing trust the leads coming through. We keep it practical and move at a pace that suits your team.
What's Included in Our Account Engagement Services
We handle Account Engagement end to end so nothing falls through the cracks. Each plan includes the services below, delivered by certified Salesforce experts who know the platform deeply.
Lead Scoring
Scoring and grading models that match how you qualify, done right the first time, then supported as you grow.
Nurture Programs
Engagement Studio journeys that warm prospects automatically, handled end to end so nothing slips through the cracks.
Forms & Pages
Form handlers and landing pages that capture leads cleanly, delivered by certified experts who do this every day.
Salesforce Sync
A reliable connection between Account Engagement and your CRM, delivered by certified experts who do this every day.
Connected Campaigns
Unified campaign reporting across marketing and sales, scoped to your needs and built to last.
Engagement Automation
Reporting that shows which programs drive pipeline, delivered by certified experts who do this every day.
Why Teams Choose The Mercury Collective
With The Mercury Collective you get hands-on Account Engagement help from certified Salesforce experts who care about outcomes, sized to your needs and your budget—never overbuilt, never overpriced.
Certified Salesforce administrators
Flexible monthly plans
Fractional-cost support model
Dedicated point of contact
Support that scales with your needs
Fast onboarding
Frequently Asked Questions
Common questions about Marketing Cloud Account Engagement, answered.
What do your Account Engagement services cover?
How advanced can our Account Engagement setup be?
Can you fix or improve our existing Account Engagement setup?
What's in the Account Engagement assessment?
How long does Account Engagement usually take?
What makes your Account Engagement support different?
What does a Account Engagement engagement actually produce?
Marketing Cloud Account Engagement, formerly Pardot, is Salesforce's B2B marketing automation tool. Implementation covers lead scoring and grading, Engagement Studio nurture programs, forms and landing pages, the Salesforce sync, and Connected Campaigns reporting so marketing hands sales leads they trust.
It scales from basic email nurture to sophisticated scoring, grading, and multi-track Engagement Studio programs tied to complex sales processes. We build the depth your funnel needs and keep it maintainable. Whichever route fits, you work with certified Salesforce experts on flexible monthly plans with no long-term contracts.
Yes. We frequently fix existing Account Engagement orgs: recalibrating scoring, repairing the Salesforce sync, rebuilding nurtures, and cleaning prospect data so the platform produces qualified leads again. Whichever route fits, you work with certified Salesforce experts on flexible monthly plans with no long-term contracts.
The assessment reviews your scoring and grading model, nurture coverage, forms, the Salesforce sync, prospect data, and attribution, then delivers a prioritized roadmap for the highest-impact fixes. It's all delivered by a certified team with a single point of contact, so you're never left guessing.
Core scoring and a first nurture can go live in a few weeks, with larger program build-outs phased in afterward so leads start flowing sooner. Whichever route fits, you work with certified Salesforce experts on flexible monthly plans with no long-term contracts.
You get a dedicated B2B automation team, certified Salesforce experts on a dedicated team at a fraction of the cost of a full-time hire, on flexible monthly plans with no long-term contracts, so you have senior Account Engagement help without a full-time hire.
You receive scoring and grading models, built Engagement Studio nurtures, forms and landing pages, a tested Salesforce sync, Connected Campaigns reporting, and training, all documented. We size the engagement to your team and budget—real expertise without the full-time price tag.
Flexible Monthly Support, Built to Scale
Get Account Engagement expertise on demand—a dedicated team at a fraction of the cost of a full-time hire, on flexible monthly plans with no long-term contracts. If you're unsure how much help you need, we'll talk it through and match you to a plan that fits your team and budget.
